How to best attract and retain China’s 八零後 (bā líng hòu) and 九零後 (jiǔ ling hòu) generations?

八零後和九零後 bālínghòu hé jiǔlínghòu 80's & 90's Generation

The Chinese society is changing quickly and the up-and-coming generation were born and raised under (often) very different conditions than the previous.

For one, they were single children. Sometimes, their family was fairly well off. Certainly the overall domestic education level was improved during their schooling days; some have also studied abroad. They have experienced . . . → Read More: How to best attract and retain China’s 八零後 (bā líng hòu) and 九零後 (jiǔ ling hòu) generations?

Wanna be in China?

The Chinese market has undergone enormous transformation since I first arrived in 1989. At that time, some 80% of the population lived on the countryside with only 20% in the cities. This ratio has changed to 40% living in the cities today. The Megapolises of the Yangtze River Delta Megapolis (Shanghai-Hangzhou-Nanjing-Ningbo-Suzhou) now consists of 97 . . . → Read More: Wanna be in China?