![工商管理碩士 [gōngshāngguǎnlǐshuòshì] MBA David Petersson 潘德伟](http://www.davidpetersson.com/wp-content/uploads/2010/11/MBA.png "工商管理碩士 [gōngshāngguǎnlǐshuòshì] MBA David Petersson 潘德伟")
A simple but brilliant recipe for how to be innovative:
AH = the aesthetic experience
AHA = the intellectual experience
HAHA = the humoristic experience
(Koestler, 1964)
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